Today we’re lucky to have Alisha Cohen on Episode 132 of Proof to Product. Alisha is the founder and creative director of LISH Creative, a content agency for vibrant lifestyle and hospitality brands. Alisha took the leap to found her company in 2016 when she realized she had to leave agency life to break out on her own. Since then, Alisha and her team have created content for some of the world's leading brands including Nickelodeon, Nestle, General Mills, Facebook, Dunkin' Donuts, Delta Airlines, and Benefits Cosmetics.
On today's episode, Alisha shares her start up story and how she grew her business through determination and grit. She tells us how she taught herself to take professional photos using just her iphone and to create engaging content for social media. Alisha and I also talk about tips for preparing for photo shoots, the importance of having a shot list and helpful photo editing apps. We dive into what’s working and not working on social media today, how Alisha has now moved from having an in person team to a virtual team and all of the challenges that go along with that.
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It’s just you and me today on a special mini episode of Proof to Product! This week, I want to talk to you about delegating. There comes a time in most businesses where you are going to want to start hiring a team. For some of us, we hit a wall, we start to realize we're overwhelmed, and we just simply cannot do it all. If you want your business to grow, delegating is a key skill that I want you to have. So I recently did a free master class about delegating where I identified four steps to figuring out what you need to delegate. I realize not everyone is able to watch masterclasses, so I want to run through some of these strategies today on the podcast. Now, the master class covers these in more depth and I'll show you examples, but for today, let's run through the key points on Episode 131!
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Are you ready for round two? Because we are! This is the second of two special episodes this week, featuring Paper Camp alumni who are taking us behind the scenes of what it’s like to run a manufacturing business and brick and mortar retail shops simultaneously. Tuesday, on Episode 129 we heard from the Los-Angeles based, Katie Wilson. Now today, on Episode 130, I’m sitting down with Meg Sutton, the founder of Belle & Union, based in San Antonio Texas.
Meg first shared her startup story back on Episode 7. If you’re curious about how Meg launched Belle & Union and the motivation behind her products, definitely head back to give that episode a listen. Today we’re diving even deeper into Meg’s business journey. We’re sitting down to talk about how Meg decided to open her brick & mortar shop, how she layered that into her existing business model, and how she keeps perspective through it all.
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This week on Proof to Product we’re bringing you not just one, but TWO episodes with two special Paper Camp Alumni who are sharing what it’s like to run a manufacturing business and brick and mortar retail shops simultaneously. Today on Episode 129, Katie Wilson, founder of The Good Twin, and owner of two Los Angeles-based retail shops, Crush and Touch, returns to the show to share what it’s like to be a buyer, how being a retailer has changed over the years, and how she markets her own wholesale line to other buyers.
You might remember Katie from Episode 6 of Proof to Product where she first shared her startup story with us. If you haven’t heard that episode yet, it’s definitely worth heading back for a listen. Katie’s had an amazing business journey, and over the years, she has been a contributor to many tradeshow recap episodes, a frequent speaker at our Paper Camp conference and an incredible mentor to many in our industry. We’re thrilled to have Katie back today to share more of her experience and we hope you take away some great nuggets of advice. Coming up tomorrow, Episode 130 with Meg Sutton of Belle & Union.
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Being a product based business owner takes a lot of creativity on all fronts- in your designs, in operations, your marketing and how your reach people and tell your story. Now there are so many different platforms and technologies it can be hard to know where to start or which platform to choose. On today’s Proof to Product episode with Dani Nagel, the founder of Dazey LA, we sit down to talk about the importance of finding platforms that work best for your creativity and that start your kind of conversation.
Dani founded Dazey LA as a fashion brand focused on empowering women through conversation and community. She intentionally built a business that supports her personal values. Each design is hand drawn by Dani and then manufactured to order in Los Angeles, California.
On today's episode Dani and I talk about how her corporate and startup experience shaped her business perspective. We discuss sustainability, community building, and how Dani built Dazey LA from the ground up. Dani talks about how transparency and showing behind the scenes processes of her marketing and product development has helped her business. And we dive into Dazey LA's ambassador program, which tools they use, how they structure it, and how it has helped them build the retail side of their business.
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If you were following our rebrand earlier this year, you probably remember that there were two technical pieces that really scared me as we were rolling out the rebrand.
The first was switching over our Instagram handles and making sure that we were keeping our larger account as our primary account for Proof to Product going forward. You can hear how I did that here on a past podcast episode.
The second thing was switching over our email accounts. And I don't know why this made me so nervous. I think it was because we were on the Google platform and we had so many files in Google Drive -- calendars, files, etc. I felt like it wasn't just switching the emails, it was also making sure all of those files migrated over to wherever we needed it to go. I basically wanted everything packaged all nicely under our new Proof to Product domain.
After several months of dragging my feet, I made the switch in two phases.. I did it myself in Google Suites and it took me less than an hour. I was pleasantly surprised with how simple the process was, so I want to share the steps with you here:
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A few weeks ago I posted a poll on Instagram asking how many people out there were also feeling pulled in too many directions. More than 50 responses came in, 100% agreeing they felt overwhelmed and overscheduled. It might be the time of year, it might be the season of business, but I think we can all agree we need to find a way to create some blank space on the calendar. To handle this situation, I asked my friend Kelly Higdon of Calibrate Your Year to join me on Episode 126 of Proof to Product.
For some background, Kelly is a former psychotherapist turned business coach who helps entrepreneurs grow their business without the soul suck. She believes that a successful business is one that contributes to a happier life and when she isn't working, she's traveling with her family, dabbling in art and listening to live music.
On today’s episode, Kelly and I talk about burnout. We talk about knowing you're enough within your business, and Kelly share how she manages to block off over 200 days a year for rest and family time. Yep… you read that right… 200!!!
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As product-based business owners and entrepreneurs, so many of us are under constant pressure to juggle the design and operations sides of our businesses. It can be hard to focus on both moving product and creating the designs for that product, especially when we’re juggling online, wholesale and licensing accounts. Turns out, you don’t always have to do it all. Today’s Proof to Product guest, Erin McManness, is a Paper Camp alumni who’s lived every side of the business and decided to stick to the parts that are most fulfilling for her. I’m excited for you to hear her story.
Erin is an illustrator working in Atlanta, Georgia. She's been freelancing full time for five years under her brand Paper Raven Co., which started as a small greeting card line and now includes licensing for an assortment of cards, gifts, fabrics, and home décor. Erin incorporates her values and love for the environment in her work by printing all of her cards on 100% recycled paper in the United States. She also donates $1 from every sale to her reforestation partner, One Tree Planted. Over the course of her career, Erin has collaborated on projects with companies like Macy's, Target, Trader Joe's, Publix, and Aldi. In October, she's releasing her second book, The Art Starts In The Heart: An Inspirational Guide To Making Meaningful Art.
On Episode 125, Erin and I sit down to cover all of the above. We talk about how Erin has built the licensing arm of her business, the pros, and cons of flat rate and royalty payments and why she's made the decision to ramp up her licensing arm and slow down on the wholesale side. We also talk about Erin's new book, so enjoy!
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Do you ever sit down at the end of a long day of work, after checking box after box off your to-do list and still think, wow, I have so many more things I should get done. This feeling of overwhelm is common for small business owners and mompreneurs alike and it’s the reason today’s guest, Tonya Dalton, was inspired to write her new book, The Joy of Missing Out.
You may remember Tonya from Episode 26 of Proof to Product, where she shared her start-up story of founding inkWELL Press and how she built systems and processes for both work and home. Since then, Tonya has been featured on Real Simple, Entrepreneur, Inc., Apartment Therapy, Lauren Conrad, and HGTV. In 2019, Tonya received the Enterprising Woman of the Year Award and was named North Carolina's Female Entrepreneur to Watch by The Ladders. Tonya is truly a productivity expert and has made it her mission to help other women reduce and remove the overwhelm in their lives through her inkWELL Press products, liveWELL Method Course, Productivity Podcast, and book that comes out October 1st.
On today's episode, Tonya takes us behind the scenes of The Joy of Missing Out. She shares her motivations for writing the book, why she chose to weave stories in as lessons, and the power of saying yes and no. I also discuss a personal story of my own that Tonya shares in her book. If you’re looking for ways to reduce overwhelm in your life and carve out more time for the things that matter most, this one's for you!
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As entrepreneurs and product-based business owners, there comes a time for all of us when we have to make the decision to pivot. The pivot period can be a tough and turbulent time, but today on Proof to Product, my friend Kristin Kaplan is here to tell us how she managed to gracefully pivot away from her successful wedding planning business after 10 years to begin working as an integrator for online entrepreneurs. Kristin now creates strategic plans, action steps and manages profitable, sustainable businesses. She is also the host of the Planning for Profit Podcast, the creator of The Pricing Workbook and the founder of Plan to Profit, a monthly program to help visionary business owners reach their goals. On top of all that, Kristin also balances life as a wife, mother to three kiddos, organization addict, beauty & skincare lover, marathoner, and wine drinker (she needs at least one vice to manage all of the above).
On today’s episode, Kristin and I are talking about what it means to be an Integrator - what they do and how to know if you’re ready for one. We also talk about pivoting in business - the fears surrounding it but also how it shows growth as a CEO and money mindset, particularly how to positively frame your thoughts around money. If you’re looking for advice on how to manage it all, or how to make your pivot period easier, this episode is 100% for you!
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We’ve heard a lot of fun origin stories on the Proof to Product Podcast, but today’s episode with Dani Paquin, founder of the jewelry company Agapantha, is an extra sweet and serendipitous start-up story. Dani founded her jewelry company in 2004 somewhere on a dusty road as she was touring the United States as a singer-songwriter. Between tours, Dani worked at her home in Brooklyn assembling jewelry for other designers, but at that moment on the road, she finally realized she had to bring her own designs to life. So Agapantha was born and an important artistic shift was made.
What does Agapantha mean? It's the first flower that Dani's grandmother taught her to say. Today, Dani pays homage to her and the inspirational women in her life by naming each collection after someone special. Her delicate, minimalist layering jewelry that is sold in boutiques around the world and Agapantha recently celebrated 15th years of business.
On today's episode, Dani shares her start-up story. We talk about how she slowly and thoughtfully grew her jewelry line over the years and how she scaled production for a handmade product. Dani also encourages all of us to just keep going - because you never know where things will lead.
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Has being an entrepreneur and your own boss helped unlock new skills or uncover new parts of your personality? It definitely has for Arianne Foulks, founder of Aeolidia, a design studio specializing in designing and developing custom e-commerce websites using Shopify, as well as logo design, product packaging, product photography, content creation, and business naming. Before starting Aeolidia in 2004, Arianne was shy and avoided talking to clients over the phone. Today, after 15 years in business and growing her team to more than twenty-three employees, Arianne is bold in her business. She speaks and teaches at events, hosts business owner brunches, and looks forward to talking with people about their companies.
On today's episode, Arianne and I chat about how she built her agency and grew her team over the years. We talk about common misconceptions some creative entrepreneurs have, the advantages of using Shopify, and the importance of abandoned cart emails. Arianne also shares details about the Goldman Sachs 10,000 Small Business Program, an investment program that helps entrepreneurs grow their businesses through education, capital and support services.
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Have you ever come home from a long day at your corporate job and realized like, “Okay, so my job is feeding my family, but definitely not my soul.” What do you do? Well, today's Proof to Product guest is telling us how she figured it out. By age 28, Nicole Walters was a highly-paid executive at a Fortune 500 company, managing multibillion dollar accounts, but something wasn’t right. So Nicole quit her corporate job, and she made waves when she quit in front of 10,000 people while live streaming on Periscope. She went on to open her own private business and product development consulting firm, The Monetized Life.
As Nicole’s audience ramped up so did her revenue—she made $11,000 in the first three weeks of working with small business clients full time. Now, when she’s not hanging out with her husband and their three foster kids, she shares her secrets to earning “passive income” with other entrepreneurs through her wildly popular online course, 1K1Day. “I teach people how to add commas to their bank accounts,” says Nicole. “They learn that they don’t have to trade time for money.”
On today's episode, Nicole and I sit down to talk about common mistakes she sees eager entrepreneurs making and why old school sales strategies still work. We also talk about why you can't rely solely on social media for sales, the importance of having multiple revenue streams and why you need to treat your business like a business from day one.
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Hey friends, have you heard of Raddish? It’s a super cool monthly cooking club that empowers kids to build confidence in the kitchen and beyond. Today’s guest, Samantha Barnes the CEO and founder of Raddish, founded the company after working as a middle school teacher. A mom of two, Samantha realized the kitchen was the best place to connect with her kids in a meaningful way, and in true entrepreneurship fashion, she was inspired to start her own company. Samantha’s passion for family is visible in every aspect of her company. As a female founder, she is committed to running results-oriented and flexible company built on autonomy, working smart, and a positive work/life balance.
On today’s episode, Samantha and I dive into her subscription based business model and how it has evolved over time. The two of us talk about her business journey, how the company started out of her garage, how her team has evolved, the logistics of getting her product to market. We also talk about the pros and cons of running a subscription based business, how she learned how to delegate, what she does when she’s feeling burnt out.
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So many of us are solopreneurs, but have you ever met another small business bad-ass and totally clicked? That’s what happened for today’s guests, Minna Khounlo-Sithep and Jacqueline Snyder, voices behind The Product Boss Podcast.
For some background, after Minna had her first child she was inspired to start Lil' Labels, write-on kids labels that are sold at retail giants like Amazon, Walmart and Jet. At the same time, Jacqueline was running her own product based business, Cuffs Couture, and growing her international sales. Jacqueline reached out to Minna in a business Facebook group, and the two totally hit it off. Today, Jacqueline and Minna work together to teach business owners how to grow their product-based businesses with smart strategy and a community around them. In addition to running the podcast, they each still own their own businesses.
On Episode 110, we’re all sitting down to talk about the pros and cons business partnerships, how Minna and Jacqueline divide responsibilities, and what to look for if you’re considering taking on a new partner. We also talk about how Minna and Jacqueline juggle their multiple businesses, and they share their top tips for product based business owners.
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Hey friends, welcome back to Proof to Product! Today’s guest is Ginger Lyons, a serial entrepreneur who believes positive attitude, abundance mindset, and perseverance are the keys to a successful business model. A military veteran, Ginger is the creator behind Buffalo Girls Salvage, a jewelry design company that transforms salvaged copper, metal and bullet casings into beautiful, handmade pieces.
Since 2012, Ginger’s company has been inspiring women and honoring law enforcement officials through creative designs. She is also passionate about investing in mainstreet America, supporting small businesses and coaching female entrepreneurs.
On today's episode, Ginger and I talk about her incredible “backward” business journey. She shares what it was like to have a storefront, employees, national manufacturing network and the opportunity to appear on Shark Tank, and why she pivoted her business to stay true to her ‘why’. We talk about how our definition of success often changes over the course of time, how entrepreneurship is always a choice, and the importance of sharing our journey to help others.
I hope you enjoy Ginger's story of growth, strategic pivoting, and the lessons she learned along the way!
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Katie Hunt walks us through how she swapped her Instagram handles during the Proof To Product rebrand and shares three lessons she learned in the process. Find us @prooftoproduct on Instagram and tell us what you thought of the episode!
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Hey Friends, have you had the chance to visit the famous Abbot Kinney Boulevard in Los Angeles? This mile long street located in Southern Venice is home to amazing creative galleries, internationally recognized brands and one-of-kind local shops like, Urbanic Paper Boutique. Audrey Woollen founded Urbanic thirteen years ago, and since then, her original lifestyle brand and retail shop has attracted a great deal of press, a large social media following, and has developed collaborative signature lines with some of the nation's top designers.
On today's episode, Audrey shares how she discovered her passion for paper and product based business. She tells us how she got started, how Urbanic has evolved over the years, and how she turned her weekend hobby into a thriving retail shop. Audrey also talks about the challenges she faced along the way, including an IRS audit in her third year, and the store getting robbed at times. Audrey brings us into her journey, talking about the passion she has for her industry, the creative community which she's in, and why creating a strong customer experience is so important to her and the brand.
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This is Part 3 of our three-part series exploring Proof to Product’s exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull and I talked about why I decided to change my business name from Tradeshow Bootcamp to Proof to Product. On Part 2, we dove into the logistics, business formation, legal decisions, and building out the new website. If you missed those two episodes, I encourage you to head back and listen to 101 and 102 first!
On today’s episode, Caroline and I are breaking things down to talk about the marketing plan. Specifically, how we rolled out the new site and the news about the Proof to Product name change.
Our audience has been such an important part of this process, and I’m so excited to share all of these new changes with you. I hope you enjoy Part 3 of this three-part series and be sure to check out our new online home at prooftoproduct.com!
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