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373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW
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373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW

During this episode, Amy Loewenberg and I talk about how NY NOW is innovating the trade show experience. We discuss everything from adapting trade shows to post-pandemic buying trends to the importance of sustainability, and the emerging focus on multi-sensory shopping experiences based on customer psychology.

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Featured
373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW
373 | Customer Psychology and Multi-Sensory Shopping Experiences with Amy Loewenberg, NY NOW
372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2]
372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2]
371 | Moving from 90% Wholesale to 90% Retail Revenue with Victoria Venturi, Paper Epiphanies [Part 1]
371 | Moving from 90% Wholesale to 90% Retail Revenue with Victoria Venturi, Paper Epiphanies [Part 1]
370 | Building Strong Sales Rep Relationships with Kelly Bristol, Just Got 2 Have It
370 | Building Strong Sales Rep Relationships with Kelly Bristol, Just Got 2 Have It
369 | How to Practice Self-Care During a Busy Season with Katie Hunt
369 | How to Practice Self-Care During a Busy Season with Katie Hunt
368 | How to Reengage Your Email Subscribers with Dawn Richardson, Flodesk
368 | How to Reengage Your Email Subscribers with Dawn Richardson, Flodesk
367 | This is Strategy with Seth Godin
367 | This is Strategy with Seth Godin
366 | Is It Harder to Start or Scale a Business with Katie Hunt
366 | Is It Harder to Start or Scale a Business with Katie Hunt
365 | Her Embroidery Kits Sold Out in 3 Days on Faire with Riki Inge, Rikrack
365 | Her Embroidery Kits Sold Out in 3 Days on Faire with Riki Inge, Rikrack
364 | Turning Instagram Followers into Customers with Brock Johnson
364 | Turning Instagram Followers into Customers with Brock Johnson
363 | How to Pitch Your Products to Retailers with our Paper Camp Coaches
363 | How to Pitch Your Products to Retailers with our Paper Camp Coaches
362 | Wholesale Growth Strategies with our Paper Camp Coaches
362 | Wholesale Growth Strategies with our Paper Camp Coaches
361 | Creating Products That People Actually Want to Buy with Biff Ulm, Nice Enough Stickers
361 | Creating Products That People Actually Want to Buy with Biff Ulm, Nice Enough Stickers
360 | How Quitting Social Media Boosted Revenue with Brigida Swanson, Yardia
360 | How Quitting Social Media Boosted Revenue with Brigida Swanson, Yardia
359 | Using Personal Interests to Inject Authenticity in Your Business with Kiwi Schloffel [Inside Look at our LABS Program]
359 | Using Personal Interests to Inject Authenticity in Your Business with Kiwi Schloffel [Inside Look at our LABS Program]
355 | How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie
355 | How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie
351 | Getting into Your Dream Store After Being Told No with Nellys Siria, Cocoa Loves Grey
351 | Getting into Your Dream Store After Being Told No with Nellys Siria, Cocoa Loves Grey
350 | How to Audit Your Product Line with Katie Hunt
350 | How to Audit Your Product Line with Katie Hunt
349 | Making Strategic Buying Decisions and Navigating the Sales Rep Relationship with Keli Faw, Crow & Canary
349 | Making Strategic Buying Decisions and Navigating the Sales Rep Relationship with Keli Faw, Crow & Canary
348 | How to Leverage Underutilized Features on Faire with Kristin Fisher, Bocu
348 | How to Leverage Underutilized Features on Faire with Kristin Fisher, Bocu
346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press
346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press
345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations
345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations
344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society
344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society
343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt
343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt
342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love
342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love
341 | Building Confidence in Your Brand with Priyanka Batra, My Darlin’
341 | Building Confidence in Your Brand with Priyanka Batra, My Darlin’
340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR
340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR
339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting
339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting
338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai
338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai
337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice
337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice