7 Strategies for Effective Trade Show Visual Merchandising

Visual Merchandising, by definition, is the creation and projection of an attractive, exciting, practical sales
environment, whereby the proper presentation of merchandise within that environment acts as your most important selling tool … the silent salesperson. It is a marketing practice that uses floor plans / booth layouts, themed color, lighting, graphics, display props, technology, and other elements to attract customer attention. Its goal is to use the available trade show floor space to generate more sales. Keep reading for 7 tips to effective visual merchandising for your trade show!

booth inspiration, tradeshowsKatie HuntNovember 17, 2019tradeshowsComment

Booth Brainstorm: Good Lighting

Excellent lighting is critical to your trade show booth. You want your booth to be inviting and display your products in the best possible way. And, lighting is a big component of this. As you’re weighing your lighting options, keep in mind the reasons behind why you want to have great lighting in your trade show booth.

Katie HuntMarch 21, 2017tradeshows Comment

Booth Brainstorm: Walls

When you’re planning your tradeshow booth, start with your walls. The type of walls you choose to use will have a domino effect on other decisions you make for your booth. For example, your walls will determine how you display your products, whether you use shelves, how you hang your signs and what lights you use. Plus, your walls set the stage for the overall aesthetic of your booth.

tradeshowsKatie HuntFebruary 28, 2017tradeshows, Resource #3Comment

Loudhouse Creative exhibits at Las Vegas Market

We love to spotlight our Paper Camp alums because we believe there is always something we can learn from one another’s experiences. Francesca Fuges of Loudhouse Creative recently exhibited at the Las Vegas Market; her second tradeshow in the last year. We sat down with Francesca to get her feedback on the show. But first, her story.

tradeshowsKatie HuntFebruary 21, 2017tradeshows, alumni, Resource #3Comment

In the Press: Katie wins Emerging Leader Award

Here at Proof to Product we’re so excited to announce that our fearless founder, Katie Hunt, was recognized by Stationery Trends Magazine with an Emerging Gift Industry Leader award.

Katie HuntOctober 30, 2015tradeshowsComment

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